Broadcast Switchers Market was worth USD 1,200
million in 2012 and is expected to reach USD 1,908 million by
2019, growing at a CAGR of 6.9% from 2013 to 2019. North America was
the largest market for broadcast switchers in 2012. Growth in this region is expected
to be driven by replacement of deployed switchers over the forecast period. In
addition, the increasing number of HD channels is expected to drive the market
in near future.
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The broadcast switchers market is driven by various
factors including transition from analog to digital broadcasting, increasing
adoption of HD (High Definition) worldwide, rising number of digital channels
and increasing focus on production automation. Enforcement of government
regulations regarding digitalization is also expected to drive the market.
However, lack of standardization in content distribution and high initial price
of broadcasting equipments are some of the factors inhibiting the growth of
this market.
Among all types, routing switcher segment was the
largest and accounted for 47.4% of the market share in 2012. However,
production switcher segment is expected to witness strong growth during the
forecast period.
Among different end use segments, studio production
held the largest market share in 2012 and accounted for 24.7% share of the
global market. It is expected to maintain leading position throughout the
forecast period owing to increasing awareness in emerging regions
including Asia Pacific and RoW. Sports' broadcasting is the second
largest end use segment and is expected to show strong growth during forecast
period.
Geographically North America was the largest
broadcast switcher market and accounted for 40.7% in 2012 owing to increase in
adoption of low end routing switchers that are deployed in production trucks,
generating less heat, less noisy and consuming low power. In addition, the
growth is driven by the increase in usage of production switchers across
non-broadcast segments such as places of worship, corporate conferences and
educational institutes.
Broadcast switchers market is segmented depending price
of the switchers as high end segment, mid end segment and low end segment. The
market is dominated by few players in each of these segments. Most of the
switcher manufacturers are competing among each other by developing state of
the art technology products to get competitive advantage. The factors
determining different categories of switchers such as high end, mid end and low
end include formats, size and configuration of the switchers. The global high
end broadcast switchers market in is dominated by Sony Electronics Inc., Snell
Group, Grass Valley Panasonic Corporation among others. Broadcast Pix, Ross
Video among others lead the mid end switchers segment and Blackmagic Design,
For A Company, Miranda Technologies, Evertz Corporation, and New Tek Inc.dominate
the low end switchers segment.
Broadcast switchers market analysis, by type
- Production
switchers
- High
end production switchers
- Mid
end production switchers
- Low
end production switchers
- Routing
switchers
- High
end routing switchers
- Mid
end routing switchers
- Low
end production switchers
- Master
control switchers
- High
end master control switchers
- Mid
end master control switchers
- Low
end master control switchers
Broadcast switchers market analysis, by end user
- Sports
broadcasting
- Studio
production
- Production
trucks
- News
production
- Post
production
- Others
(Corporate conferences, Places of worship, educational institutes and
Playouts)
In addition the report provides cross sectional
analysis of the market with respect to the following geographical segments:
- North
America
- Europe
- Asia-Pacific
- RoW (Rest of the World)
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